If you’re considering starting a skin care business, or expanding your medical practice to include aesthetic skin care treatments this might help.

Success comes as much from good business decisions made early on, as it does from long term patient satisfaction going forward.

Since cosmetic & aesthetic skin care requires  multiple modalities and pieces of equipment to treat a variety of skin conditions, it can be a challenge to figure out where to start!

So first, consider the goal. And what is the goal? The goal is to make your client happy. If your client is not satisfied, the clinical improvement is of secondary concern. No one wants to have to talk a client through “before and after” pictures in an effort to convince them there’s been a change for the better. In a perfect world aesthetic results would speak for themselves.

‘Don’t get hung up on thinking one specific modality can make you successful. Don’t lose sight of what’s really important. And that’s building a trusting relationship with your clientele and producing results that can bee seen, so they’ll come back to you for all their needs.

That’s why we recommend a few items & pieces of equipment to anyone starting out in aesthetic practice. Because we’ve shown dozens of practitioners how to build a skin care business we know what works and what doesn’t. Start out by offering treatments that produce obvious improvement to your clients skin, and you’ll be successful!

Here are a few tips:

DO – begin with treatments that have high demand. Botox & Fillers are the natural first choice. With a relatively small investment you can establish yourself in aesthetic practice.

DON’T – look in fashion magazines and tabloids to find out what’s the latest treatment Kim Kardashian got and go out and buy that. What Kim did today could be old news as soon as this evening. And you don’t want to get stuck with a piece of equipment or spend good money for a treatment that turns out to be a flash in the pan.

DO – Find the right person or people with whom to build your business. Maybe that person is you, or maybe it’s someone you  hire, but it must be a person willing to “own it” and give it their best every day.

DON’T – hire someone just because you think they look pretty or sexy, or like someone who’s in the beauty biz. Hire someone mature and responsible who knows how to show up on time, work hard, and with good communications skills.

DO – Allow your clientele to lead you in what new treatments and equipment you add.

Over the years our clients have found that beginning with “tried and true” treatments, with well established demand in the market place is the best way to build a successful business.

When it comes to equipment, you can’t go wrong starting with microdermabrasion, laser hair removal and/or IPL and microneedling. These are 3 treatments that have proven themselves with longevity and popularity in the broader aesthetic marketplace.

Once you’ve established yourself there are a myriad of other technologies to explore in the aesthetic industry. And if you pay attention, use your good common sense, and listen to your clients, you’ll be in a better position to make the right choices of what to add going forward.