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How to Build Your Skin Care Business

If you’re considering starting a skin care business, or expanding your medical practice to include aesthetic skin care treatments this might help.

BuildBusinessSuccess comes as much from good business decisions made early on, as it does from long term patient satisfaction going forward.

Since cosmetic & aesthetic skin care requires  multiple modalities and pieces of equipment to treat a variety of skin conditions, it can be a challenge to figure out where to start!

So first, consider the goal. And what is the goal? The goal is to make your client happy. If your client is not satisfied, the clinical improvement is of secondary concern. No one wants to have to talk a client through “before and after” pictures in an effort to convince them there’s been a change for the better. In a perfect world aesthetic results would speak for themselves.

‘Don’t get hung up on thinking one specific modality can make you successful. Don’t lose sight of what’s really important. And that’s building a trusting relationship with your clientele and producing results that can bee seen, so they’ll come back to you for all their needs.

That’s why we recommend a few items & pieces of equipment to anyone starting out in aesthetic practice. Because we’ve shown dozens of practitioners how to build a skin care business we know what works and what doesn’t. Start out by offering treatments that produce obvious improvement to your clients skin, and you’ll be successful!

Here are a few tips:

DO – begin with treatments that have high demand. Botox & Fillers are the natural first choice. With a relatively small investment you can establish yourself in aesthetic practice.

DON’T – look in fashion magazines and tabloids to find out what’s the latest treatment Kim Kardashian got and go out and buy that. What Kim did today could be old news as soon as this evening. And you don’t want to get stuck with a piece of equipment or spend good money for a treatment that turns out to be a flash in the pan.

DO – Find the right person or people with whom to build your business. Maybe that person is you, or maybe it’s someone you  hire, but it must be a person willing to “own it” and give it their best every day.

DON’T – hire someone just because you think they look pretty or sexy, or like someone who’s in the beauty biz. Hire someone mature and responsible who knows how to show up on time, work hard, and with good communications skills.

DO – Allow your clientele to lead you in what new treatments and equipment you add.

Over the years our clients have found that beginning with “tried and true” treatments, with well established demand in the market place is the best way to build a successful business.

When it comes to equipment, you can’t go wrong starting with microdermabrasion, laser hair removal and/or IPL and microneedling. These are 3 treatments that have proven themselves with longevity and popularity in the broader aesthetic marketplace.

Once you’ve established yourself there are a myriad of other technologies to explore in the aesthetic industry. And if you pay attention, use your good common sense, and listen to your clients, you’ll be in a better position to make the right choices of what to add going forward.

Contact us to learn more about DiamondTome DT2 microderm,  Livra Microchanneling by ProCell Therapies, SmoothCool – IPL & Hair removal  or any of our Advanced Aesthetic Technologies:

The Aesthetic Suite – 3 Technologies, (IPL, Microderm & MicroNeedling) 7 Services
NeuViva  – Feminine Rejuvenation
Edge One  – Fractional CO2 Laser Resurfacing & Feminine Rejuvenation
Hormone Therapy Centers of America – Pellet Therapy Hormone Replacement Therapy (BHRT) Futura Fit – Make Skinny Jeans Fit Again in One Session
NewApeel – Crystal Free Microdermabrasion system
NeuroMed 7 – OTC Topical Numbing Cream
ClariFusion – Ultrasonic Cosmeceutical Infusion System
TattooStar Effect Combo – Four wavelength Q Switched Tattoo Removal LASER System
HydroPlus
– HydroWand Infusion Upgrade (fits the DiamondTome & NewApeel).
Smartxide DOT – Fractional CO2 LASER
MedioStar neXT – Fast, comfortable dual wavelength diode hair removal LASER System

 

The DiamondTome DT2 with HydroPlus: Microderm at a Whole New Level!

DiamondTome DT2Want a wonderful way to improve skin texture, tone, firmness & smoothness?

Exfoliation is one of the keys. And DiamondTome is well known as the “industry standard” among cosmetic dermatologists and skin care professionals around the world. Now the makers of the world famous DiamondTome system offers DiamondTome microderm, along with HydroPlus cosmeceutical infusion with the flagship DiamondTome DT2 platform.

Exfoliation is a natural process associated with the constant regeneration, and sloughing off of the skin.  Skin cells are “born” in the deep layers of the dermis, & migrate upwards, doing lots of important work as they do. Your skin cells are actually highly sophisticated processing and engineering “factories” that facilitate the delivery of nutrients, build and organize complex structures, process out of waste, provide for heating and cooling of the body, and deliver electro-chemical signals involved in the function & protection of vital organs.

As living cells in your dermis continue their journey skyward, they become dissociated from the blood supply and form a protective layer called the Epidermis. This layer in the primary repository for nutrients and moisturizing elements processed below in the dermis, and it is the layer that provides protection against the environment. As skin cells migrate upward into the epidermis, they slowly begin to dehydrate as they give up their moisture and nutrients to the living layers below.

 

Once the skin cells become completely dehydrated, they form into the final major layer of their life cycle; the Stratum Corneum. The stratum corneum has been compared to a “flexible suit of armor” that provides your body’s first line of defense against environmental contaminants and UV radiation. It’s an amazing design composed of opaque, convex cells, with their edges sealed together with the oil that keeps your skin soft. So even in the throes of their final moments, your skin cells are doing important work to keep you healthy and beautiful.

 

When we are children, our skin replaces itself entirely about every 28 days. But as we grow older that “skin cycle” begins to slow. The skin cycle in middle age adults slows to around 40 days, and those over 50 can take up to 50 days to renew their skin.

 

One of the best way to improve skin texture, tone, firmness & smoothness is to speed up this cycle by accelerating the shedding of dead skin cells faster than nature would. This exfoliation via microdermabrasion with the DiamondTome DT2 enhances the production of new skin cells.

 

Microdermabrasion with the DiamondTome DT2 is a mechanical exfoliation that involves gently shaving & vacuuming away the outermost layers of the skin. Microdermabrasion stimulates more rapid production of new skin cells, stimulates collagen, and removes dirt & other debris from the pores helping to decrease the appearance of pore size.

During this luxurious process a wand with precisely sized diamonds is passed over your skin.  Suction delivered through the wand takes away the dead skin and particles.  The result is a glowing, fresh, smooth complexion.  There is no downtime but your skin may appear slightly pink for about an hour afterwards.

Microderm is recommended once a month to achieve maintain the best results, with an initial series of six treatments advised to achieve an increase in cell turnover. A six treatment series has been shown to produce a thickening of the epidermis so that the skin better conceals underlying imperfections, and is less sensitive to sun and environmental factors. We also see an increase in elastin fiber density that improves the firmness of the skin. A series of treatments will also result in a more compact, and more evenly hydrated stratum corneum which provides better protection!

 

HydroPlus Cosmeceutical Infusion combines the exfoliation of the DiamondTome DT2 with the infusion of serums, vitamins, peptides, botanicals and other cosmeceutical preparations deep into the skin. There are a variety of topical products that one may custom formulate for each client. Depending on the skin condition, one or more products are infused with the HydroWand. Topical products for hydration, wrinkles, skin tone, acne, and anti aging are all available to be custom formulated for treatment.

Everyone’s skin needs regular maintenance so they always look their best.  Because the skin is a living organ, constantly changing and working, it’s important to take the best care you can of it. If you don’t you can be sure it will begin to look dull and tired.

 

DiamondTome DT2 with HydroPlus will help you make your clients skin look buffed, polished, moist, firm & beautiful! It’s the choice of top dermatologists, plastic surgeons and aesthetic skincare professionals for maintaining the youthful look that helps define a healthy, youthful appearance!

Contact us right now to learn more about specials, discounts, and free accessories
we offer with the DiamondTome DT2 platform, and all of our world class aesthetic technologies, including: ClariFusion and Livra Dermabrasion, Microchanneling, Hair Regrowth & Stem Cell Therapy.

We also offer MedioStar dual wavelength diode LASER hair removal & vascular removal & the Smartxide  DOT for fractional CO2 laser resurfacing.

Contact us to arrange a personal demonstration at your convenience, and to find out about all of Mountain Coast’s Aesthetic Technologies:

Livra – Dermabrasion, Microchanneling, Hair Regrowth & Stem Cell Therapy
MedioStar neXT – Fast, comfortable dual wavelength diode hair removal LASER System
Smartxide DOT Therapy  – Fractional CO2 Laser Resurfacing LASER System
ClariFusion Ultrasonic Cosmeceutical Infusion System
HydroPlus – Cosmeceutical Infusion Upgrade (fits the DiamondTome System)
DiamondTome DT2 – Microdermabrasion & Cosmeceutical Infusion Platform

Cosmeceutical Product Infusion: A More Complete Picture

Everybody’s talking about infusing product after microderm; sometimes called hydro infusion, dermal infusion, suffusion, epi infusion, or clarifusion.

Penetrate skin care productsIs it really necessary? What’s it really all about? Will your clients buy it? Does it work?

Is infusion necessary? Well, once your client has experienced it, most will insist that it is!

Will your clients buy it? Your clients will buy it, once they’ve felt it! And you may want to add it, just to keep your microderm practice on the cutting edge.

Does it work? There are a number of methods for infusing topical skincare products currently being used: vacuum, LED, microneedling & ultrasound. Let’s look at each:

1. Vacuum: Newer microderm systems use vacuum to penetrate product to the D/E junction. While a number of company sponsored papers have been published,; we are not aware of independent data that establishes exactly how deep this mechanism delivers product.

2. LED (low level laser, cold laser, or light emitting diode): While LED has been clinically shown to stimulate improved local blood flow and mitochondrial DNA performance, thus delivering true anti-aging mechanisms; there is no published evidence that LED improved product penetration. But LED does kill acne bacteria, and reduces inflammation.

3. Microneedling is clinically proven to penetrate product into the dermis by creating tiny channels through which the product may flow. Microneedling produces small injuries to the skin which also produce skin rejuvenation, but it’s minimally invasive nature means it may not be appropriate for all patients as a mechanism for product penetration.

4. Ultrasound has been used in the therapeutic range, (up to 22 Watts) to penetrate drugs and other product into the skin an muscles for nearly a century. Ultrasound has been proven an effective and safe delivery method in hundreds of published studies & trials, and is proven to penetrate products to the dermal level with no injury to the skin.

We recommend that a full service skin care practice has access to each of the methods discussed here.

  • Vacuum assisted infusion feels wonderful, and is the perfect finish to a microdermabrasion treatment
  • LED is great for acne and anti-aging, and will also reduce inflammation after aggressive clinical treatments.
  • Microneedling not only helps penetrate product, it also produces resurfacing results that rival laser resurfacing, but without the downtime.
  • ClariFusion ultrasonic product infusion provides the least invasive and most clinically proven method for delivering product to the dermis.

Contact us to learn more about specials and discounts on any of our world class aesthetic technologies, including: DiamondTome DT2, ClariFusion and Livra Dermabrasion, Microchanneling, Hair Regrowth & Stem Cell Therapy.

And if you are looking for more options, we also offer MedioStar dual wavelength diode hair removal & vascular removal & the Smartxide  DOT for fractional CO2 laser resurfacing.

Contact us to arrange a personal demonstration at your convenience, and to find out about all of Mountain Coast’s Aesthetic Technologies:

Livra – Dermabrasion, Microchanneling, Hair Regrowth & Stem Cell Therapy
MedioStar neXT – Fast, comfortable dual wavelength diode hair removal LASER System
Smartxide DOT Therapy  – Fractional CO2 Laser Resurfacing LASER System
ClariFusion Ultrasonic Cosmeceutical Infusion System
HydroPlus – Cosmeceutical Infusion Upgrade (fits the DiamondTome System)
DiamondTome DT2 – DiamondTome’s Latest Microdermabrasion & Cosmeceutical Infusion Platform